Digital marketing allows for new methods, platforms and strategies to reach consumers. To be a successful digital marketer, it is vital to understand the ever-evolving media landscape. In this unit, review the five essential areas of digital marketing that drive this change and an objective-first framework to approach marketing initiatives.

Explore the latest developments in social media, look at established and emerging social media channels and outline the content marketing opportunities that each channel provides. Learn how to deliver great content and experiences to a community while aligning social media strategy to business goals.

Mobile ubiquity and connectivity has, without a doubt, impacted digital marketing efforts. Understanding the basics of mobile hardware and software will allow digital marketers to successfully take advantage of mobile opportunities. In this unit, explore consumer behavior and how mobile hardware and software trends will contribute to mobile marketing campaigns.

The more advertising bombards consumers, the less effective it becomes. Marketers are challenged more than ever to find a voice in the noise. In this unit, learn about the content marketing tools and tactics to engage with a brand’s audience.

Holistic user experience is about understanding the user’s perspective across touchpoints and over time. In this unit, learn how to plan at every level of experience and orchestrate many individual components into a balanced vision.

Learn about the product development process from experienced developers from companies like Google and Microsoft. Understand why each step of the software development life cycle is necessary to create successful, high-quality products.

Discover the diversity of software engineering roles by learning what it takes to be a software developer, web developer, front-end engineer, or product manager and listen to expert advice to make sure you are successful in your role.

Learn about the fundamental programming languages necessary for software development including C, C++, Perl, PHP, Python, Ruby, Java, and SQL and understand the strengths and limitations of each so that you can choose the one that fits your programming needs.

Understand the ongoing processes involved in software development like continuous integration, usability testing, and quality assurance and learn the importance of creating collaborative teams to keep these processes running smoothly.

Discover the intricacies of product management while learning to make the most of the available tools like GitHub, Jira, Trello, and StackOverflow. From managing projects and information, to creating milestones and tracking bugs, there’s a tool to help you! 

Learn how to create a seamless flow of communication between team members and teams using traditional email for updates and announcements and applications like Slack, HipChat, or Gitter for quick exchanges.

Understand the importance of daily stand-ups and process retrospectives and the topics discussed in a weekly development meeting. Listen to a team of software engineers give updates, raise issues and questions, and talk about team strategy.

Watch real software presentations to learn strategies that will keep your audience engaged while clearly communicating your product and company vision, the challenges you have faced, and the innovative solutions you have developed.

Learn about debugging best practices by exploring bug tracking systems and watching tutorials that show how to troubleshoot common software bugs.

Make sure you are up to date with the biggest trends in software development from containers and microservices to big data and cloud computing and more.

Review the key concepts that have been covered in this course.

In many cases, the transition from working in an office to working at home is the biggest hurdle. In this unit you will read and listen to advice on everything from setting a routine to which technology is most useful for your home office.

With today's technology, collaborating with a remote team might be easier and more productive than you think. In this unit, you will learn how to best use video conferencing and other collaboration tools and listen to real-life examples of colleagues collaborating together across distances.

Managing a team from a distance can be challenging for those used to in-person techniques. In this unit, you will hear from managers about everything from the basic logistics of managing a remote team to giving feedback to setting up a motivating virtual working environment.

Learn the difference between population and samples, and understand random and representative samples

Understand categorical data, and the types of numerical data: discrete and continuous.

Learn about qualitative and quantitative measurement.

Learn the basics of visualizing data with both numerical and categorical variables.

Understand how to create histograms, cross tables, and scatter plots.

Understand how to calculate the mean, median, and mode of a data set.

Take a closer look at skewness, variance, standard deviation, and the coefficient of variance.

Explore relationships between variables, and understand covariance and the linear correlation coefficient.

Apply learnings from the course to analyze a California real estate company.